As Sarah Lacy says, “We are just about to enter the young adult age of internet entrepreneurship.” And we are about to set sail to a new age of search engine optimization (SEO). Social media is winning over. People tend to becoming more social and engage in networking. And we see Google’s approach towards indexing and ranking becoming more complicated by the day.
But we cannot disregard what Matt Cutts, the head of the Google Spam department has to say. “Don’t chase after Google. Chase after what Google is looking for.” Speaking from experience, technical SEO can never be over. Why? Because that holds the internet information base together for God’s sake. How can it be over? Technical SEO can be complemented with social media and offline marketing methods, but technical SEO is the root of your inbound marketing endeavor.
To learn SEO as a beginner, there is nothing better than SEO Tutorial For Beginners.
It’s a comprehensive 65-pages easy-to-read, graphical, simple-to-understand e-Book. If you are new into SEO, this book can teach you what to do and what NOT to do.
How search engines work – If you know how they work, you can work according to their rules.
Techniques and essentialities of keyword research – Keyword is a search query but there is more to that.
How to SEO on-page – On-page SEO means on-site. There are various factors that need to be taken care of, for optimum SEO.
How to SEO off-page – Off-page SEO means off-site. Again, linkbuilding is not the be-all, end-all. More to it!
The entry of social media marketing – Brand awareness, corporate citizenship, market presence, etc…all mean the same thing. But what’s the secret formula to a great SMM program?
This is written keeping the SEO beginners in mind. If you are clueless about what SEO is, you will be a self-dependent expert after you give it a thorough study, and apply it in real life.
Gathered from decade-long first-hand experience, this will help you to:
Understand the core message of SEO, which is NOT manipulating the search engines.
Plan out the plus-points and minus-points of your online business strategy.
Lay out a squeaky-clean hard-hitting soft-landing marketing strategy that results in more and more organic visitors.
Apply the knowledge you gained for ultimate results.
…and then laying back on your sofa and enjoy the good time.
Enjoy reading and do send in your good feedbacks as well. Thank you, Ron.